Friday, January 24, 2020
Teenagers Have Rights! :: essays research papers
à à à à à Under the eyes of god we are all created equal, and under the foundation of the country with gods blessing all patrons of the great USA are created equal. Right? Well that's what I thought until my eyes were opened this summer to the cruel REAL world. Is there any reasoning that befalls the United States Police Force to undermine the future of the USA? Are we so evil that we must be 'Plagued'; by the constant harassment of the police to follow us wherever we go no matter what we do? Are we so naive as to let this continue in the world that is supposed to be our Peaceful and Humble abode? No. We are the ones that will soon run this country and change starts with us. So here is our voice. Listen if you will, or listen if you wont. Either way you will hear our voice. We are of millions in size and will not fall to the beck, call, and command of those who only hold age higher than us. à à à à à Inside this document of our complaints, compliments, and worries you will hear how the young leaders feel and suffer. Points will be explained and many voices will talk. This is not just the viewpoint of me, but that of the entire generation around me. I am just the 'message bearer.'; Take offense to the following if you wish. Though this is not meant to offend, it is meant to constructively criticize. We are here not to exploit ourselves within the name of heroes. We are here to undermine the wrong and uphold the right. POINT 1: Stereo Typical Teenager à à à à à à à à à à On Sunday night, September 5th 1999, friends and I were eating outside of Apple Valley McDonalds. Two Apple Valley Police Officers approached us in their vehicles and asked us to leave. Upon a friends departure I threw, a hand signal, which is known as 'Peace.'; Deriving from the old hand signal of victory from the war. It is a hand motion that consists of the middle finger and forefinger being placed in the upright position and the thumb crossing behind them. Do not let this be confused with a gang sign, as did the two police officers. I was told that I was to receive a citation upon the next time I threw this 'Gang Sign'; in public, for Disorderly Conduct. Upon our leaving a police officer followed the car of 'John Doe'; for a block and a half and then pulled over his vehicle.
Wednesday, January 15, 2020
Facilitate Counselling Process Essay
I declare that this assessment is my own work, based on my own personal research/study . I also declare that this assessment, nor parts of it, has not been previously submitted for any other unit/module or course, and that I have not copied in part or whole or otherwise plagiarised the work of another student and/or persons. I have read the ACAP Student Plagiarism and Academic Misconduct Policy and understand its implications. I also declare, if this is a practical skills assessment, that a Client/Interviewee Consent Form has been read and signed by both parties, and where applicable parental consent has been obtained. 1. Explain the purpose of counselling and the scope of counselling relationships, including professional limitations. Counselling is a professional progression avenue where a client can tell their story to a counselor in a confidential setting. Throughout the process counsellors attempt to build a relationship with clients built on trust and empathy. Counsellors guide clients to achieve personal goals, give tools to be their own solution creator and given them the opportunity to come to their own understanding of themselves and/or situation. Client progress can be attainable with clear, realistic and concise goals, which is managed throughout. In some instances referring the clients to secondary services, other professional avenues and alternate programs beyond the counsellors limitations will allow the client to achieve their goals and understanding. 2. Explain to a new client the nature of the client-centred approach to counselling. Alice, Iââ¬â¢m here to listen, empathies and understand your story. You know yourself, you are the expert of your life, feeling and attitudes, Iââ¬â¢m here to help you understand what it is you want to achieve. In this forum you are valued, respected and perceived without prejudice or judgment. Iââ¬â¢m not hereà to tell you what to do or how you should feel, Iââ¬â¢m here for you. You are telling your story, your feelings are justified, and you will be understood. 3. Identify three important areas to address with clients in the initial counselling session. Confidentiality ââ¬â Everything said during the session is bound by confidentiality. No information will be disclosed to a third party without the clients consent. Mandatory reporting ââ¬â The counsellor is legally bound to disclosure information to relevant governing bodies, breaking confidentiality, in the instance where a minor is in danger and or the client is in immediate danger to themselves or others. Informed consent ââ¬â The client is made aware of the cost, location, frequency, duration, and note taking of the sessions, out of session contact and late or no show fees. 4. Identify and explain two basic micro-skills of counselling and their purpose in facilitating client understanding. Counselling microskills are skills used to enhance and encourage communication with clients. Two basic microskils, which enhance building rapport with a client, is Attending and Active listening. Attending is showing that the counsellor is present to the client. The counsellor seated facing the client, giving the client the impression that the counselor is involved within process; Open posture, the counselor is available to listen to the client; Leaning forward, appropriately showing attention is being shown; Eye contact, appropriate eye contact showing interest and presences; Relax state with the client allows to the client to feel at ease and comfortable. Active listening allows to consellor to engage with the client, minimal responses can be verbal (hmm, yep) and non verbal (nodding, smile) actions to encourage the client to continue talking, they are being heard and understood. The use of paraphrasing by the counsellor, repeating the client story to them but using own words indicating the counsellor is listening, trying/understanding and empathising with the client. 5. Identify and briefly describe two client disclosures that would require immediate action on the counsellorââ¬â¢s part and what action you would take for each. If a client has disclosed immediate danger to themself or other the councellor is to call the Local Police department and/the Local Mental Health team. If a minor is at risk of significant harm, whether physical, sexual, emotional, psychological abuse or neglect the Department of community services is to be contacted. 6. Choose one of the following examples of clientsââ¬â¢ strong emotional reactions and explain how you would respond in your role as counsellor: aggressive behaviour and reaction, excessively talkative, rapid changes in emotions. A client excessively talking I would use SOLER, slience as they need the outlet, miminal encourages to show them they are heard, paraphrase or reflect on what they have said to gain an understanding of what it is they are feeling. 7. Identify and explain three reasons why self-reflection is an important skill for a counsellor. Self-reflection within counsellors is to understand their own emotions, prejudices, biasââ¬â¢s and personal interests. Counselllors need to identify their own countertransference, anxieties and limitations. Engaging with appointed supervisors help counsellors to understand their emotions, create personal development, an outlet. Counsellors are a direct result of their strengths, limitations and values. Time spent on selfreflecting is time spent to better help and understand clients.
Tuesday, January 7, 2020
Merger between RBS and ABN as the Largest Deal and the Biggest Failure in Financial Services Industry Free Essay Example, 3000 words
Both ABN and RBS were working in the same industry at the time of acquisition and the industry as a whole was faring well. It is also however, important to note that this merger took place just before the financial crisis started to hit the financial services industry and many still consider this acquisition as the biggest strategic mistake made by RBS. These concerns proved correct as RBS along with other financial institutions were bailed out by UK government to keep them solvent. It is also important to note after the merger flurry financial industry, in the past, also attempted to rebrand themselves and banks became universal service providers offering various under one roof. ( Lambkin Muzellec, 2008) Why do companies acquire each other and merge is an important debate in the field of corporate finance. It is also one of the most debated topics in the field because of its unique nature and overall impact on the organizational effectiveness and efficiency. Mergers and acquisitions are often therefore done on the assumption that organizations will be able to achieve their strategic objectives. (Berk DeMarzo, 2007). There are critical differences between a merger and acquisition as in merger two companies merge with each other to form one company however, in acquisition a company acquires another company. We will write a custom essay sample on Merger between RBS and ABN as the Largest Deal and the Biggest Failure in Financial Services Industry or any topic specifically for you Only $17.96 $11.86/pageorder now It is also however, important to understand that underlying these differences are different factors which depend upon the nature of the deal. The financial, strategic as well as cultural aspects of each deal therefore are relatively different and even vary from firm to firm and deal to deal. ( Vishwanath, 2007). One of the fundamental aspects of mergers and acquisitions lies in the strategic questions of whether a firm will be better off with buy and build decisions. (Brealy, Myers Allen, 2008). Though in services oriented organizations such question may be hard to answer however, where manufacturing organizations the question of whether a firm will be better off buying a new asset or business matters a lot.
Monday, December 30, 2019
Architecture Of The Taj Mahal - 1355 Words
Taj Mahal is one the greatest piece of architecture of India. This mosque-mausoleum was built by Emperor Shah Jahan for his beloved resting wife Mumtaz, who died in childbirth. it is also more than a building because the Taj Mahal is the physical manifestation of a manââ¬â¢s everlasting love for his deceased wife, therefore, it be referred to as a symbol of eternal love. The Taj Mahal is a complex of buildings consisting of a beautiful garden, main gate, decoration, a mausoleum, mosque, and some other magnificent buildings. This architectures also carries a rich culture and vocabulary of the Islamic religion and teachings that in essence ties the Islamic believers and brings them closer to their God and values for each other. This paperâ⬠¦show more contentâ⬠¦The great gate (Darwaza-i rauza) stands to the north of the entrance forecourt (jilaukhana) and provides a symbolic transition between the worldly realm of bazaars and caravanserai and the spiritual realm of the paradi se garden, mosque and the mausoleum.The red sandstone structure is surrounded by octagonal towers namely minarets topped by white marble domes on the corners. The white marble is densely used in the arches of the centre while the thin margins around the rectangular panels of the corner towers are only lined. The top of the arches is ornamented with floral patterns. The main entrance is framed in rectangular with sura 89 of the Qurââ¬â¢an, namely al-Fajr (daybreak) inviting the believers into the Paradise. The Gate does not have an outer dome. The miniature eleven domes (cupolas) between the two high columns namely guldastas, framing the entrance from the base are the topping features above the entrance. The central vault inside the gate is ornamented with stars and partial stars. Taj Mahal is a perfect symmetrical design, a beautiful white appearance can be regarded as a pearl. In Islamic architecture, the whole building was decorated, but in India such gaudy decorations were mod est, becoming somewhat sour. Especially in Taj Mahal, the decoration became less conspicuous because it became ascetic. For decoration, a thin line of arabesque pattern and Islamic calligraphy are used and decorated with calligraphy calligraphy patterns such asShow MoreRelatedThe Taj Mahal Essay1371 Words à |à 6 Pagessame time entirely decorative (Taj Mahal, 2008).Keyserling went on to say, ââ¬Å"It is perhaps the greatest art work which the forming spirit of mankind has ever brought forth (Taj Mahal, 2008). An American novelist, Bayard Taylor referred to this structure as a castle in the air (Taj Mahal, 2008). Constructed as a tomb for the emperorââ¬â¢s deceased wife, the Taj Mahal stands as one of the greatest manmade creations in the history of the world. The travel website, Taj Mahal, illustrates the origins ofRead MoreThe Taj Mahal Essay994 Words à |à 4 PagesThe Taj Mahal The Taj Mahal is a complex of astonishing visualization. People from all walks of life have a fascination with the Taj Mahal. No matter what nationality, preference of religion or lifestyle, people will be mesmerized by this breath taking complex. (Ahmed A. 1993). Scholars, Scientist Geologist, Historians, Poets, photographers, and painters all elaborated in discussion and contributed their opinions pertaining to this wonder of the world. Studies also have been conducted by geologistRead MoreAnalysis Of Taj Mahal1640 Words à |à 7 PagesAnalyzing the Dome: An Essential Research Analysis of the Taj Mahal: The Taj Mahal, worked by the Mughal Emperor Shah Jahan to celebrate the passing of his better half Mumtaz Mahal, is thought to be a wonder of Mughal development. While the structure has been considered in incredible detail from an architectural point of view, restricted examinations have been directed regarding its auxiliary security. Moreover, next to no data exists as to how the building, particularly its unmistakable dome, wasRead MoreThe Importance and Influence of Architecture in the World of Humanities933 Words à |à 4 Pagesof humanities. Taj Mahal is located in Agra, India where it lies in Northern Indian by the river of Jumna. The Taj Mahal was made by Shah Jahan for his wife who he had lost in 1631 due to giving birth to his fourteenth child. Before she died, she wished her husband to, ââ¬Å"not to marry again and to prove their endless love by building a dreamlike beautiful mausoleumâ⬠(ââ¬Å"Taj Mahalâ⬠). The Muslim army commander and Mogul Emperor kept his promise to his beautiful wife, Mumtaz Mahal, and made this beautifulRead MoreThe Taj Mahal : A Tale Of A Romantic Love Story Behind It Essay1443 Words à |à 6 PagesTaj Mahal The Taj Mahal is known largely as one of the most famous and beloved structures in India with a tale of a romantic love story behind it. The magnificent structure is located in Agra, India along the bank of the Yamuna River. Emperor Shah Jahan commissioned the Taj Mahal in 1632 for his beloved late wife Mumtaz Mahal meaning ââ¬Å" Beloved Ornament of the palaceâ⬠(TajMahal). Mumtaz also known as Arjumand Banu Begum Was born in April 1593 to Abdul Hasan Asaf Khan, her father who was a PersianRead MoreMughal Architecture : The Unmistakable Indo Islamic Building Style Essay1056 Words à |à 5 Pages Mughal architecture ï ¶ Introduction: Mughal design is the unmistakable Indo-Islamic building style that created in northern and focal India under the support of Mughal sovereigns from the sixteenth to the eighteenth century. It is a strikingly symmetrical and enriching amalgam of Persian, Turkish, and Indian engineering. The Mughals were additionally prestigious for making choice gardens in the Persian format, in which the quadrilateral greenery enclosures were separated by walkways or streamingRead More Personal Narrative: My Visit to Agra and the Taj Mahal Essay1190 Words à |à 5 PagesTaj Mahal Out of many places I visited all around the world, the place I like the most is the beautiful city of Agra. Itââ¬â¢s a quite town located on the North of India. When we talk about Agra one image that comes in mind is Taj Mahal. Yes one of the seven wonders is here. Agra is full of architectural monuments. And I also visited Agra Fort, Fatehpur Sikri, and Buland Darwazaand. Food was not really good. Besides Taj Mahal, Agra is famous for handicrafts, leather and fine arts. It was fun shoppingRead MoreShah Jahan and His Architectural Contribution to India5907 Words à |à 24 PagesContents Introduction 3 Chapter 1 7 Taj Mahal: Shah Jahanââ¬â¢s symbolism of his eternal love 7 1.1 Who Built It? 9 1.2 Features 10 1.3 The Judgment Day 11 1.4 Conclusion 12 Chapter 2 13 Shah Jahan and his Empire 13 2.1 Religious Changes 14 2.2 Political Changes 15 Conclusion 17 Bibliography 18 Introduction Shahanshah Shahab-ud-din Muhammad Shah Jahan I, Shah Jahan was the 5th emperor of the Mughal Empire afterà Babur,à Humayun,à Akbar, andà Jahangir. He reigned from 8th November 1627 to 2ndRead MoreEssay On Taj Mahal1771 Words à |à 8 PagesThe Taj Mahal Taj Mahal, a marvelous white marbled mahal, symbolizes the beauty of love, and misery, is one of the seven wonders of the world. Taj Mahal was built during the Mughal Period when Mughals (Muslims) from Persia, Afghanistan, and many parts of middle east conquered India. It was built by fifth Mughal emperor Shah Jahan who ruled India during the early 17th century. He constructed the divine Taj in the memory of his begum (wife) Mumtaz Mahal. Mumtaz Mahal was a Persian Muslim Princess,Read MoreThe Taj Mahal or The Golden Temple820 Words à |à 3 PagesTABLE OF CONTENTS Painted Art 1 History 1 Murals and Miniatures 1 Folk and Tribal Art 1 Religious Art 1 Christian Art 1 Buddhist Art 2 Islamic Art 2 Architectural Art 2 Taj Mahal 2 The Golden Temple 2 Humayunââ¬â¢s Tomb 2 Festivals 3 Dance 3 Theater 3 Music 3 India has some of the worldââ¬â¢s greatest arts. For example the Taj Mahal, the Golden Temple, and Sri Ranganathaswamy Temple. In India, art is expressed in many different forms. India has one of the worldââ¬â¢s largest collections of songs, music
Sunday, December 22, 2019
Before President Lincoln Issued The Emancipation...
Before President Lincoln issued the Emancipation Proclamation, claiming a human being as property was the normââ¬âslavery was completely acceptable. As portrayed in the film 12 Years A Slave, main character Solomon Northup, a free black man from upstate New York, is abducted and sold into slavery. Throughout his twelve year, heartbreaking, journey as a slave, Solomon is stripped of his name, beaten, overworked, belittled, and dehumanized. Taking a sociological view of Solomonââ¬â¢s experiences, can lead to a different perspective than the average person interpreting scenes from this film. This essay will concentrate on theoretical perspectives, social/cultural context, sociological concepts, and one research method. There is a variety of waysâ⬠¦show more contentâ⬠¦A symbolic integrationist would find it fascinating that something so small as the ââ¬Å"meaningâ⬠color of skin is given would dictate human interaction. Another idem used to categorize characters in the movie was clothes. Fair skinned people dressed in clean, bright clothing and gowns. The clothing symbolized their high status and quantity of money. On the other hand, colored/slaves would wear dirty, bloody (from the lashes received) rags that symbolized filth and how little they were worth. Something else that caught my attention for symbolic interpretation was the dog tag Solomon had to wear if he were sent on errands. The dog tag symbolized he was oppressed and had an owner. In one scene, Solomon, or Plad (the slave name given to him), went out to run errands for him master, he ran into white individuals who were lynching slaves, but they did not harm him because he had this dog tag on. Itââ¬â¢s amazing how a simp le idem such as a dog tag held that much power and respect that no harm came to him simply because he was ââ¬Å"ownedâ⬠. Similar to symbolic perspective but different in areas is the conflict perspective. While a symbolic interactionist would concentrate on the meaning items are given, a conflict interactionist inspects the problems that arise from groups competing for scarce resources. As stated in the book, Essential of Sociology: A Down-To-Earth Approach, ââ¬Å" conflict theory, a theoretical framework in which societyShow MoreRelatedThe Reasoning And Significance Of The Emancipation Proclamation1090 Words à |à 5 PagesHistory 101 08 November 2017 President Abraham Lincoln was a bold individual who acted on what he felt was ethically correct. Despite congress being against his wishes, he did not waiver in what he believed in. This courage is very difficult to find even to this day. This was a time when the country was at war. President Lincoln had just lost his son Willie to typhoid in February of 1862. (CivilWar.Org Staff 2017) When everything seemed to be going wrong President Lincoln committed an act that wouldRead MoreThe Legacy Of Abraham Lincoln1614 Words à |à 7 PagesPolitical Science 1100 Dr. Michael Petersen Abraham Lincoln I chose to do my research project on one of our presidents and the president I chose is Abraham Lincoln. I chose to do it on Lincoln because in my eyes and in the eyes of many other people, he was our nation s greatest president. He was considered our greatest president for everything he was and stood for and for all the things he did for our country. The first thing people should know about lincoln is that he did not grow up in a rich or famousRead MoreThe Impact Of Abraham Lincolns Emancipation Proclamation1093 Words à |à 5 PagesPresident Abraham Lincoln, sometimes called ââ¬Å"The Great Emancipatorâ⬠, is best remembered today for his Emancipation Proclamation. This proclamation, issued in September 1862 and enacted at the start of 1863, freed all slaves in rebelling states in the Confederacy and had a dramatic impact on the outcome of the Civil War. However, even though Lincoln was morally against the concept of slavery, he had previously stated that he had no intention of abolishing it. Why did he explicitly violate his ownRead MoreThe Emancipation Proclamation Book Review Essay660 Words à |à 3 PagesThe Emancipation Proclamation. John Hope Franklin. Wheeling, Illinois: Harlan Davidson, 1963, 1965, 1995. 155 pp. In the book The Emancipation Proclamation, the author John Hope Franklin, tells a story of the emancipation of slaves through the trials of then, President Abraham Lincoln. He leads us through the action before, during, and after the issuing of the Emancipation Proclamation in an attempt to give us a greater understanding of the actions taken by President Lincoln. In the yearsRead MoreEmancipation Proclamation : The Failures And Successes1492 Words à |à 6 PagesEmancipation Proclamation: the failures and successes ââ¬Å"The beginning of the Civil War marked the beginning of the end of slavery in the American Southâ⬠(Berlin, 3). The Civil War started from opposing statesââ¬â¢ opinions; the South thrived on slaveryââ¬â¢s economic impact while the North opposed the institution. The issue of slavery divided the nation, and the contrasting views of the anti-abolitionists and abolitionists caused the war to occur. Slaveryââ¬â¢s impact in the United States started in the 1600ââ¬â¢sRead MoreSignificance And Impact Of The Emancipation Proclamation1658 Words à |à 7 PagesLuzniak Mr. Deeb U.S. History 1A 5 May, 2015 Significance and Impact of the Emancipation Proclamation Abraham Lincoln once said, A house divided against itself cannot stand. I believe this government cannot endure permanently half-slave and half-free. I do not expect the Union to be dissolved - I do not expect the house to fall - but I do expect it will cease to be divided. It will become all one thing or all the other. (Lincoln s House-Divided Speech in Springfield, Illinois, June 16, 1858). TheRead MoreThe Emancipation Proclamation Was Issued By President Abraham Lincoln1206 Words à |à 5 Pages The Emancipation Proclamation was issued by President Abraham Lincoln in 1863. Lincoln issued this document during the American Civil War. A massive percentage of people believe it was issued solely to end slavery. However, abolishing slavery was never a main goal of the Emancipation Proclamation. The Emancipation Proclamation was issued to gain troops for the union army while destroying the Confederacyââ¬â¢s economy and to prevent foreign nations like England and France from becomi ng allies with theRead MoreThe Great Emancipator : Abraham Lincoln894 Words à |à 4 PagesThe Great Emancipator Abraham Lincoln became the president of the United States of America in March of 1861. While he led the country through one of the worst wars in the history of America, he is most known for abolishing slavery through the Emancipation Proclamation, thus giving him the nickname of ââ¬Å"The Great Emancipator.â⬠There are a great amount of debates on whether Lincoln was worthy of this title, one reason being that the Emancipation Declaration was limited and did not abolish slavery,Read MoreThe Great Emancipator By President Abraham Lincoln947 Words à |à 4 PagesGreat Emancipator While in office, President Abraham Lincoln led the country through the Civil War, he is most known as being responsible for the abolishing of slavery through the Emancipation Proclamation, thus giving him the nickname of ââ¬Å"The Great Emancipator.â⬠Technically speaking, the Emancipation Declaration did not actually abolish slavery in itself, rather it led to the 13th Amendment, which did end slavery in January of 1865. At brief glance, the Emancipation Proclamationââ¬â¢s sole purpose appearsRead MoreAbraham Lincoln And The American Civil War1322 Words à |à 6 PagesAbraham Lincoln, but he was not always the complete abolitionist as he is commonly portrayed. The ââ¬Å"house dividedâ⬠, as Lincoln depicted it in his famous ââ¬Å"House Dividedâ⬠speech, of the United States during the Civil War was not always led towards the freedom of all mankind and there is sufficient evidence to support this claim. The sixteenth president of the United States is most common ly remembered for inducing the courage and determination to end the American Civil War with the Emancipation Proclamation
Saturday, December 14, 2019
The Potential Market for Apple Ipad in the Uk Free Essays
The Potential Market for Apple iPad in the UK Table of contents 1. 0Introduction3 2. 0Creative thinking3 3. We will write a custom essay sample on The Potential Market for Apple Ipad in the Uk or any similar topic only for you Order Now 0Recommendations for successfully marketing iPad in the UK3 4. 0Conclusion4 References5 1. 0 Introduction After iSlate and iGuide, iPad as another tablet-shaped computer was launched by Apple. The various applications of the iPad are very attractive for customers, but it also has some shortcomings including high price and the same user interface as iPhone. The company prepares to set foot in the UK market. The purpose of this report is to identify how the iPad can be successfully marketed in the UK. Firstly, the main body of the report will briefly introduce creative thinking. Then, it will present the approaches for marketing iPad in the UK successfully. After that, it will make a conclusion in a few words. 2. 0 Creative thinking Creative thinking plays a significant part in constantly increasing the amounts of human knowledge, improving perceptivity of human being, as well as opening up new situation for practice. Creativity is the basis for generating innovation which is favorable to improve organizational competitiveness in the marketplace (Amabile, et al, 1996). It can be seen that creative thinking plays a significant role in the success or failure of new product or services in the market. Innovation can be driven by leadership, people management, knowledge management, and creativity management (Prajogo and Ahmed, 2006). The sources of creativity and innovation are people including customers, specialists, groups and teams, as well as individuals. Apple can be regarded as an innovative firm. Its innovation capacity comes from innovative chief executive. How to market its products creatively is very crucial for the success of product sales, which ill be discussed in the next section. 3. 0 Recommendations for successfully marketing iPad in the UK Marketing is the root for the survival and development of an organization. Over time, a large number of marketing approaches come to the market, including relationship marketing, direct marketing, service marketing, internet marketing, international marketing and brand marketing and so on. Successful product marketing should attach much importance to many aspects such as market demand, customer preference, price, and marketing mix and etc. The following paragraphs will suggest ways how the iPad can be marketed successfully in the UK. In order to successfully marketing product or services in a new market, the first and most important thing for an organization to do is market research. In this way, the organization can better meet customer demands and preferences by analyzing market researching findings. In general, market research consists of four steps, that is, gathering the data, integrating the evidence, unraveling the insight, and telling the story (Rawlinson, 1970). It is known that iPhone has obtained remarkable success in the market. Owing to this, iPad has already employed the iPhone-style user interface (Johnson and Arthur, 2010). It is apparently that iPad is not creative in this aspect as a result of passive consumption. For successfully marketing, the company must attempt to persuade consumers to accept the uncommonness of the product. The key lies in how to promote its advantages overwhelming its advantages. As a whole, the company must explain clearly about the creation of the product so as to attract the attention of consumers. Otherwise, the marketing of the iPad will suffer from the impediment or even resistance from consumers. In the next place, marketing strategy is one of important factors to help the organization to remain invincible in the increasingly dramatic market competition. The iPad can provide numerous applications for customers but not only limited to web browsing, email and reading e-books (Johnson and Arthur, 2010). At the beginning, Apple did not make a price for iPad in the UK market. However, according to the surveys, a great many customers in the UK reveal that iPad is excessively expensive (Harvey, 2010). It can be seen that cost is a key factor to determine if iPad can be successfully marketed in the UK. On one hand, the company should employ appropriately pricing strategy. Pricing strategies include skimming, market pricing and penetration pricing (Sutton-Brady and Beal, 2008). It is obviously that the UK is a new potential market for Apple. The key for the survival of the company in the new market is to stimulate market and capture market share. For this reason, penetration pricing strategy should be adopted by the company. On the other hand, the company should attempt to reduce cost as much as possible by all means. The last but not the least, promotional methods are also of great importance to the sales of products. Traditional promotional mix mainly includes the elements such as advertising, personnel selling, direct marketing, sales promotion, and public relation. Among them, advertising is an important tool for marketing at any time. Both mature and blind consumers will be guided by the advertisement. Whatââ¬â¢s more, the returns from advertising are also impressive at short notice. In addition, public relation makes great contribution to corporate image and marketing. However, with the development of media technology, the promotional mix is taking place great changes. Moreover, the communication has already gone through four ages from interruption, entertainment, engagement to dialogue. From this aspect, it can be said that the iPad has already done a good job for media in different sectors including print and publishing, television, and advertising (Arthur, Anderson and Sweney, 2010). It has satisfied the customer demands on entertainment and engagement. According to the statistics, 70% of the content of the web will be user generated until 2010 (Daugherty, Eastin and Bright, 2008). From this, it can be seen that it is very important for an organization to interact with customers. For this reason, customer engagement and interaction should be embodied in every link of marketing. The advertising ideas of iPad will be multiplatform rather than the ââ¬Å"big TV campaignâ⬠mentality; furthermore, it will develop creative advertising ideas by a spectrum of consumer engagement (Arthur, Anderson and Sweney, 2010). From the perspective of public relation, traditional public relation messaging techniques may not be perceived as authentic any more. On the contrary, the company should regard user reviews and comments as the new word of mouth. Their messages will become the critical factors to improve the leadership of Apple in the UK market. 4. 0 Conclusion To sum up, marketing is extremely important for the development and expansion of an organization. The report has firstly introduced a little about creative thinking. Then, it has demonstrated how the iPad can be successfully marketed in the UK. Firstly, the company needs to conduct market research and make correspondingly responses by market analysis. Secondly, the company is necessary to formulate appropriately pricing strategy. Thirdly, the company must focus on the interaction with customers in the age of media technology. The iPad can be marketed successfully by effective market reaction, correct pricing strategy, as well as frequent interaction with consumers. References Amabile, T. et al, (1996) Assessing the work environment for creativity, Academy of Management Journal, 39 (5): 1154-1184. Arthur, C. Anderson, K. and Sweney, M. (2010) A Good Job for Media, http://www. guardian. co. uk/media/2010/feb/01/ipad-imapact-on-media, Date accessed on June 8, 2010. Daugherty, T. , Eastin, M. S. and Bright, L. (2008) Exploring Consumer Motivations for Creating User-Generated Content, Journal of Interactive Advertising, 8(2): 1-24. Harvey, M. (2010) British Buyers will Pay More for iPad, but Critics Say Wait, http://business. ti mesonline. co. uk/tol/business/industry_sectors/technology/article7119823. ece, Date accessed on June 8, 2010. Johnson, B. and Arthur, C. 2010) Apple iPad: The Wait is over ââ¬â but is it Future of Media or Oversized Phone? http://www. guardian. co. uk/technology/2010/jan/27/apple-ipad-tablet-computer-k indle, Date accessed on June 8, 2010. Prajogo, D. I. and Ahmed, P. K. (2006) Relationship between Innovation Stimulus, Innovation Capacity, and Innovation Performance, RD Management, 36(5): 499-515. Rawlinson, J. G. (1970) Creative Thinking and Brainstorming, London: British Institute of Management. Sutton-Brady, C. and Beal, T. (2008) International Marketing, South Melbourne, Vic: Thomson Learning Australia. How to cite The Potential Market for Apple Ipad in the Uk, Papers
Friday, December 6, 2019
Disney story Beauty and the Beast Essay Example For Students
Disney story Beauty and the Beast Essay In the opening forty lines of her novel, George Eliot introduces the reader to the lifestyles of 19th century workers, peasants and villagers within the Victorian society in England. She starts unfolding the story of a local enigmatic linen-weaver whos alienated from society by his appearance which is shown through the use of certain dictions. The extract has a fairytale quality to it which foreshadows a typical fairytale story meaning there will be an upcoming conflict which will be resolved near the end of the novel as the characters live happily ever after. Rhetorical questions and the diction also aid in the foreshadowing of a conflict between the linen-weavers and the villagers. With these elements, George Eliot has been successful at writing an intriguing introduction that connects with the reader, creates enigmas, offers background information of the setting as well as society and most importantly foreshadows a conflict. When a novel starts with in the days when (l.1) or in the early years of (l.41), it usually remind us of a fairytale and it is possible for it to be interchangeable with once upon a time. Such phrases suggest that this novel is a fairytale because of such fairytale qualities. Often a story of such kind has elements and ideas that are implausible because they are highly exaggerated even thought they might be amusing and interesting. Silas Marner possesses such elements and ideas. One example is the existence of the alien-looking men (l.7) in the village of Raveloe (l.43). This is a strange metaphor because we dont know what aliens actually look like and whether or not they exist so the author is comparing the men to creatures that only exist in media world which is what fairytales do. When coming across this concept of alien-looking men, it quickly reminds the readers of the Disney story Beauty and the Beast because there is a similar contrast of beautiful and normal people against unwonted people in this novel. In the opening sentence of the novel, we are first introduced to great ladies clothed in silk and thread-lace (l.2) and then to pallid undersized men (l.5) that like the remnants of a disinherited race (l.6). It is possible that the main character Silas Marner falls in love with one of the great ladies and the conflict is that people are afraid of him because of his appearance and he cannot be accepted by society nor by the ladies. This contrast also shows the different social classes in the Victorian society; from pale and weak linen-weavers who weave for a living to impressively dressed ladies who weave just for fun. The conflict could include the problems between the different social classes and how hard it is for Silas Marner to get the attention of the middle-class lady. This is all part of the background information that an introduction to a novel must have so that the reader gets familiar with the context of the story. The novel not only has a fairytale opening but it also has a fairytale ending. Coincidently the last sentence of the novel is what a pretty home ours is! I think nobody could be happier than we are. This happily ever after ending gives us another justification that the novel can also be categorized as a relatively modern fairytale. Most importantly this is how George Eliot can connect with the readers because it is something that the readers are accustomed to and familiar with. Rhetorical questions are used to get the reader thinking about an obvious answer and it could be used as another form of a metaphor. George Eliot uses rhetorical questions as metaphors in the opening of the novel and they all related to the concept of the alien-looking men. For what dog likes a figure bent under a heavy bag? (l.8-9) The figure bent is a linen-weaver carrying thread and the rhetorical question implies that even dogs wont look at such alien-looking men (l.7). .uea93e6defb4eb758837078e88b1d12b1 , .uea93e6defb4eb758837078e88b1d12b1 .postImageUrl , .uea93e6defb4eb758837078e88b1d12b1 .centered-text-area { min-height: 80px; position: relative; } .uea93e6defb4eb758837078e88b1d12b1 , .uea93e6defb4eb758837078e88b1d12b1:hover , .uea93e6defb4eb758837078e88b1d12b1:visited , .uea93e6defb4eb758837078e88b1d12b1:active { border:0!important; } .uea93e6defb4eb758837078e88b1d12b1 .clearfix:after { content: ""; display: table; clear: both; } .uea93e6defb4eb758837078e88b1d12b1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uea93e6defb4eb758837078e88b1d12b1:active , .uea93e6defb4eb758837078e88b1d12b1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uea93e6defb4eb758837078e88b1d12b1 .centered-text-area { width: 100%; position: relative ; } .uea93e6defb4eb758837078e88b1d12b1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uea93e6defb4eb758837078e88b1d12b1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uea93e6defb4eb758837078e88b1d12b1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uea93e6defb4eb758837078e88b1d12b1:hover .ctaButton { background-color: #34495E!important; } .uea93e6defb4eb758837078e88b1d12b1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uea93e6defb4eb758837078e88b1d12b1 .uea93e6defb4eb758837078e88b1d12b1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uea93e6defb4eb758837078e88b1d12b1:after { content: ""; display: block; clear: both; } READ: Stapleton's plan EssayTheir appearance is highly exaggerated and also the rhetorical question assumes that the weavers are weak because they are walking bent when only carrying thread needed to weave. Another rhetorical question that the author uses to expand the idea of the alien looking men is how was a man to be explained unless you at least knew somebody who knew his father and mother? (l.19-20) Here the rhetorical question implies that the linen-weavers appeared out of nowhere and people dont know where they came from. They are characterized to be unwonted just like aliens because people who believe in aliens assume that they come and go to earth from distant planets. These rhetorical questions emphasize the fact that the linen-weavers are distinct people or creatures as the villagers of Raveloe might say. The diction in the opening paragraphs of Silas Marner is very effective in creating visual imagery of the lifestyle of the people in Raveloe, England. The poor linen-weavers are oppressed by the people which is shown through the diction. They are described as pallid, undersized men (l.5), alien-looking men (l.7), pale men (l.9) and as aliens (l.37) and they are related or compared to the remnants of a disinherited race (l.6), the Evil One (l.15), being unwonted (l.16), and to a state of loneliness (l.38-39). The situation for the weavers is a bit hazy and pitiful because the diction clearly indicates that the society doesnt accept the linen-weavers so they are alienated and desolated. They are even compared to the Evil One which is probably Satan or the devil; they are being accused of working together with the devil just because they look different. The diction doesnt only emphasize the appearance of the linen-weavers but it also highlights the thick-headedness of the villagers and peasants. The world outside their own was a region of vagueness and mystery (l.20-21). This shows that the villagers dont know anything outside their village and anything outside Ravole was a conception as dim as the winter life (l.23). They are also described as not overwise or clever (l.29) and they are suspicious of anyone who was clever or anyone who had acquired a special skill. Even though they are described as being honest folk, born and bred in a visible manner, if dexterity of any kind were acquired was so wholly hidden. (l.34) These ideas suggest that since the villagers lack dexterity, they see the linen-weavers as aliens and they are too dumb to realize the reasons why they are who they are. For example they could be so pallid because they work indoors in farmhouses most of the time so they are not exposed to the sun. Also the reason why they are undersized and weak is because they are just weavers and they might not have enough money to spend on nutritious food and they probably work all day so they dont get enough energy from things like food and sleep. Such things are common sense which the villagers dont get and because of this, conflicts could arise between the linen-weavers and the villagers. With the use of fairytale qualities that foreshadows conflicts, rhetorical questions that explain the situation of the linen-weavers and the diction that creates visual imagery of the village of Raveloe which also foreshadows conflict, George Eliot has been very effective in writing this opening to the novel Silas Marner. These paragraphs have everything that a good opening should have which are enigmas that leaves us pondering if this novel is going to be a fairytale or not, connections are made with the reader, background information of the setting and foreshadowing of a possible conflict that involves the distrust and tension between the villagers and the linen-weavers.
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